YouTube TV / Social / Digital

Zen Channel

Amid the chaos of digital marketing, where every brand fights for attention in the first five seconds, YouTube Zen took a different approach: a visual and auditory reset.    

Client

YouTube TV

Role

Sr. Art Director

Scope

Seasonal scenes, music curation, social rollout

Collaborators

Motion and sound designers

01 Concept

Approach

Instead of shouting for attention, we whispered. The work leaned into atmosphere, restraint, and a sense of pause that felt unusually generous online.          

Result

Viewer feedback showed that in a world of constant noise, the quietest message can be the most resonant.          

02 Social

Campaign FEEDBACK

“You asked, our chronically online staff listened.”          

Format: Youtube Channel          

03 Motion

Seasonal Variant

Care for some spooky Zen?

Enjoy the Zen *~~~*~~
04 Reaction

What the fans are saying

Community reaction helped validate the tone of the work: calm, specific, and unexpectedly welcome.          

05 Feedback
💭☺️

Audience Response

What our fans are saying...         

06 Details

Client

YouTube TV / Google

Role

Sr. Art Director

Agency

Hook

Format

Social, Digital

MADELEINE GOULD |  SR AD

Ex-theater kid/Future blue zoner/Professional optimist

Maddy is an Art Director who builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, 
in The Sims.

When she's off the clock, she's usually snowboarding or being thoroughly managed by her beloved puppy, Zero. ♡

AWARDS

AGENCIES

  • Mother
  • Hook
  • VCCP
  • Laundry Service
  • Vayner Media
  • The Many
  • Duncan Channon
  • JWT
  • Juxtapose Studio

INFO

HIGHLIGHTS