Zen Channel

YouTube TV

Amid the chaos of digital marketing where every brand fights for attention in the first five seconds, we took a different approach. YouTube Zen was designed as a visual and auditory reset, a space to breathe.

As Senior Art Director, I led the curation of seasonal scenes and music, collaborating with motion and sound designers to craft an atmosphere of calm. Instead of shouting for attention, we whispered, and in doing so, we resonated. Viewer feedback proved that in a world of constant noise, sometimes the quietest message is the most powerful.

You asked, our chronically online staff listened

Format: Social

Care for some spooky Zen?

Enjoy the Zen ~

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What the fans are saying:

💭☺️

Client

Youtube TV/Google

Role

Sr. Art Director

Agency

Hook

Format

Social, Digital

MADELEINE GOULD | ACD AD

Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally entire dream homes in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy, Zero. ♡