2016-2017 University of Oregon Department of Athletics Campaign
For the University of Oregon Athletics 2016-2017 campaign, we established a motif, developed templates, signage, email blasts, and social content that align with existing brand guidelines. The "atmosphere" theme incorporates fans amidst clouds and mist to evoke the weather patterns of Eugene while fostering a sense of unity and pride among supporters. This concept was expanded into a full 360-degree campaign.
2016-2017 Athletic Season Posters
Created posters for all fall sports going off the same Be The Atmosphere Motif with original concept included for process.
Social Content, Templates & Video
Created content for all major social media formats including Facebook, Instagram, Twitter and Snapchat.
Photoshoots
Format: Digital
Photoshoot direction, shotlists and qc for use in promotional marketing materials such as social media uniform reveals and in-game score graphics.
Art Of The Athlete
Format: Print
Poster and Postcard featuring work from Art of the Athlete, a museum education program that provides engagement for UO student-athletes through the visual arts and service to children with disabilities.
They studied the work of contemporary portrait painter Kehinde Wiley and created their own version of a “Wiley-inspired” self-portrait, placing themselves in a classical pose or one found in their individual sports.Email. Blasts
Format: Digital
Email announcement for the reveal of University of Oregons new
coaching staff.
Apparel Design
Absorbed Nike overhaul project for the reveal and welcome of new football head coach, Willie Taggart.
Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, in The Sims.
When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy, Zero. ♡
AWARDS
🥉4x Bronze Cannes Lions
🥈2xThe ONE Show- Silver Pencil
🥈Silver CLIO- Creative Effectiveness Winner 2025
🥇CLIO Cannabis 2022 Gold
🥈AdAge’s Small Agency of the
Year 2018 Silver
The hires leading up to it
🥉CLIO Cannabis 2022 Bronze
AGENCIES
Mother
Hook
VCCP
Laundry Service
Vayner Media
The Many
Duncan Channon
JWT
Juxtapose Studio
INFO
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HIGHLIGHTS
CANN
Live Nation
Airbnb Icons
Adidas
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Live Events/Tours
Spotify
University of Oregon Athletics
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