2016-2017 University of Oregon Department of Athletics Campaign

For the University of Oregon Athletics 2016-2017 campaign, we established a motif, developed templates, signage, email blasts, and social content that align with existing brand guidelines. The "atmosphere" theme incorporates fans amidst clouds and mist to evoke the weather patterns of Eugene while fostering a sense of unity and pride among supporters. This concept was expanded into a full 360-degree campaign. 



 

2016-2017 Athletic Season Posters

Created posters for all fall sports going off the same Be The Atmosphere Motif with original concept included for process.




Social Content, Templates & Video



Created content for all major social media formats including Facebook, Instagram, Twitter and Snapchat.



Photoshoots


Format: Digital

Photoshoot direction, shotlists and qc for use in promotional marketing materials such as social media uniform reveals and in-game score graphics.

Art Of The Athlete


Format: Print

Poster and Postcard featuring work from Art of the Athlete, a museum education program that provides engagement for UO student-athletes through the visual arts and service to children with disabilities.

They studied the work of contemporary portrait painter Kehinde Wiley and created their own version of a “Wiley-inspired” self-portrait, placing themselves in a classical pose or one found in their individual sports.

Email. Blasts


Format: Digital

Email announcement for the reveal of University of Oregons new
coaching staff.

Apparel Design



Absorbed Nike overhaul project for the reveal and welcome of new football head coach, Willie Taggart.

MADELEINE GOULD 


Maddy is an experienced Art Director and Graphic Designer with expertise in concept development and design execution. She enjoys flexing both of these skills to drive impactful and thought provoking campaigns.

When she isn’t pushing pixels she can be found snowboarding, Zillow-ing homes to re-build on “The Sims”, and petting local dogs.

AWARDS


🥇CLIO Cannabis 2022 Gold
🥈AdAge’s Small Agency of the Year 2018 Silver
🥉CLIO Cannabis 2022 Bronze

CONTACT


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SELECTED WORKS


CANN
Live Nation
Airbnb Icons Campaign
Adidas
Amazon Music
Amazon Thursday Night Football


Banana Republic
Live Events/Tours
Manscaped
Spotify
University of Oregon Athletics
Youtube TV