2016-2017 University of Oregon Department of Athletics Campaign

For the University of Oregon Athletics 2016-2017 campaign, we established a motif, developed templates, signage, email blasts, and social content that align with existing brand guidelines. The "atmosphere" theme incorporates fans amidst clouds and mist to evoke the weather patterns of Eugene while fostering a sense of unity and pride among supporters. This concept was expanded into a full 360-degree campaign. 



 

2016-2017 Athletic Season Posters

Created posters for all fall sports going off the same Be The Atmosphere Motif with original concept included for process.




Social Content, Templates & Video



Created content for all major social media formats including Facebook, Instagram, Twitter and Snapchat.



Photoshoots


Format: Digital

Photoshoot direction, shotlists and qc for use in promotional marketing materials such as social media uniform reveals and in-game score graphics.

Art Of The Athlete


Format: Print

Poster and Postcard featuring work from Art of the Athlete, a museum education program that provides engagement for UO student-athletes through the visual arts and service to children with disabilities.

They studied the work of contemporary portrait painter Kehinde Wiley and created their own version of a “Wiley-inspired” self-portrait, placing themselves in a classical pose or one found in their individual sports.

Email. Blasts


Format: Digital

Email announcement for the reveal of University of Oregons new
coaching staff.

Apparel Design



Absorbed Nike overhaul project for the reveal and welcome of new football head coach, Willie Taggart.

MADELEINE GOULD |  SR AD

Ex-theater kid/Future blue zoner/Professional optimist

Maddy is an Art Director who builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, 
in The Sims.

When she's off the clock, she's usually snowboarding or being thoroughly managed by her beloved puppy, Zero.

AGENCIES

  • Mother
  • Hook
  • VCCP
  • Laundry Service
  • Vayner Media
  • The Many
  • Duncan Channon
  • JWT
  • Juxtapose Studio