SPOTIFY

Social Content

Spotify noticed a decline in users from specific playlists, revealing a tendency for people to stick to familiar music. They tasked us with devising creative solutions to encourage users to explore new music again.

To address this, we introduced several initiatives. "Playlist Map" deconstructs popular songs, tracing them back to their samples and beyond. "Playlist Math" guides users through a quiz journey suggesting similar music based on their preferences. Additionally, we launched "Behind the Music" to provide insights into the making of specific songs, aiming to further engage users in discovering new music experiences. AD, Concept, Execution.

Client

Spotify

Role

AD/Designer

Agency

Hi5

Format

Social

MADELEINE GOULD

Maddy is an experienced Art Director and Graphic Designer with expertise in concept development and design execution. She enjoys flexing both of these skills to drive impactful and thought provoking campaigns.

When she isn’t pushing pixels she can be found snowboarding, Zillow-ing homes to re-build on “The Sims”, and petting local dogs. ♡

AWARDS

🥇CLIO Cannabis 2022 Gold
🥈AdAge’s Small Agency of the Year 2018 Silver
🥉CLIO Cannabis 2022 Bronze

CONTACT

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SELECTED WORKS

CANN
Live Nation
Airbnb Icons Campaign
Adidas
Amazon Music
Amazon Thursday Night Football

Banana Republic
Live Events/Tours
Manscaped
Spotify
University of Oregon Athletics
Youtube TV