Adidas × Dick’s Sporting Goods / Digital Campaign

Earn Your Spotlight

To launch new adidas training apparel at DSG, we showed how the best athletes in the world earn their spotlight, then used that energy to inspire consumers to get theirs.      

Client

Adidas

Agency

Sturdy

Role

Editing & Design

Location

Los Angeles, CA

Format

Digital

Functions

Graphic Design
Editing / GFX

01 Ad Spot

Format

Social / Digital

Featured Talent

Eddie Jackson, James White, John Collins, PK Subban, Courtland Sutton, Stefon Diggs, and Tevin Allen.          

02 Typography
03 Video Comps
04 Frames
05 Details

Client

Adidas

Role

Editing, GFX Design

Agency

Sturdy Co.

Format

Digital

MADELEINE GOULD |  SR AD


Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy,  Zero. ♡

AWARDS


🥉4x Bronze Cannes Lions
🥈2xThe ONE Show- Silver Pencil
🥈Silver CLIO- Creative Effectiveness Winner 2025
🥇CLIO Cannabis 2022 Gold
🥈AdAge’s Small Agency of the Year 2018 Silver
The hires leading up to it
🥉CLIO Cannabis 2022 Bronze

AGENCIES


Mother
Hook
VCCP
Laundry Service
Vayner Media
The Many
Duncan Channon

JWT
Juxtapose Studio

INFO


→ Email
→ Linkedin
→ Resume
→ Instagram

HIGHLIGHTS

Whiskas
CANN
Live Nation
Airbnb Icons
Adidas
Amazon Music
Amazon TNF
Banana Republic
United State of Neglect
Flamin Hot Funyuns
Live Events/Tours
Spotify
University of Oregon Athletics
YouTube TV
Dead Darlings