Adidas × Dick’s Sporting Goods / Digital Campaign

Earn Your Spotlight

To launch new adidas training apparel at DSG, we showed how the best athletes in the world earn their spotlight, then used that energy to inspire consumers to get theirs.      

Client

Adidas

Agency

Sturdy

Role

Editing & Design

Location

Los Angeles, CA

Format

Digital

Functions

Graphic Design
Editing / GFX

01 Ad Spot

Format

Social / Digital

Featured Talent

Eddie Jackson, James White, John Collins, PK Subban, Courtland Sutton, Stefon Diggs, and Tevin Allen.          

02 Typography
03 Video Comps
04 OVERLAYS

MADELEINE GOULD |  ACD & SR AD

Ex-theater kid
Future blue zoner
Professional optimist

Maddy builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, in The Sims.

When she's off the clock, she's usually snowboarding or being thoroughly managed by her beloved puppy, Zero. ♡

AWARDS

AGENCIES

  • Mother
  • Hook
  • VCCP
  • Laundry Service
  • Vayner Media
  • The Many
  • Duncan Channon
  • JWT
  • Juxtapose Studio

INFO

HIGHLIGHTS