Not everything makes it past the pitch. Below are ideas that didn’t survive, but I still think about them. Some are dumb. Some are brilliant. Some are dumb and brilliant.
RIP to the darlings.



Mom App: Errands App That Contacts
Your Mom



If you don’t finish your to-do list, 

this app alerts your mom.


Working name: Mom App
Status: My mom loved this (no one else did)

Concept

  •  Mom App™ connects your to-do list to your real mom
  • Miss a deadline? We text her. Simple, brutal & highly effective

Why Mom?

  • You respect her. You fear her. You cannot ghost her.
  • Other apps charge late fees, this one charges long voicemails and passive-aggressive texts.


Download Mom App™

Because she’s already disappointed, now she’s informed.




DA RULES: Freelancer Rules, read by Ja Rule



Crowdsourced freelance survival tips, delivered in the
 voice of Ja Rule and in the design style of Fairly 
Odd Parents


Rule #1: Always get a deposit.
Rule #2: It’s not “ASAP” if it’s unpaid.

Pending Ja Rule.

Complicated by prior legal questions regarding his Fyre Fest co-founder.