Not everything makes it past the pitch. Below are ideas that didn’t survive — but I still think about them in the shower. Some are dumb. Some are brilliant. Some are dumb and brilliant.
RIP to the darlings.
Mom App: Errands App That Contacts Your Mom
If you don’t finish your to-do list,
this app alerts your mom.
Working name: Mom App.
Status: My mom loved this. No one else did
Concept
- Mom App™ connects your to-do list to your real mom.
- Miss a deadline? We text her. Simple. Brutal. Highly effective.
Why Mom?
- You respect her. You fear her. You cannot ghost her.
- Other apps charge late fees.
This one charges long voicemails and passive-aggressive texts.
Download Mom App™.
Because she’s already disappointed — now she’s informed.
DA RULES: Freelancer Rules, read by Ja Rule
Crowdsourced freelance survival tips, delivered in the voice of Ja Rule and in the design style of Fairly Odd Parents
Rule #1: Always get a deposit.
Rule #2: It’s not “ASAP” if it’s unpaid.
Pending Ja Rule.
Complicated by prior legal questions regarding his Fyre Fest co-founder.“We Had Fun Once” – A Millennial Nostalgia Pop-Up
A traveling nostalgia installation (or microsite) that lets people “relive” the freedom we once had before the internet monetized our joy and the economy gaslit us. Think Y2K aesthetics meets dystopian therapy booth.
The House You’ll Never Own
- A fake open house for a starter home priced at $8M, with info on VC companies buying entire neighborhoods.
Dumb Mistake Booth
- Submit dumb things you did as a teen (offline), then get a viral score” + a receipt: “Congrats. That would’ve gotten 2.4M views and ruined your career today.“
Zine Handout: “How to Have Fun Despite Everything”
- Encourages small acts of resistance: go outside, touch grass, make a dumb decision unmonetized
“Stay Present” Zone
- Meditative space with the quote: “We can’t afford a future, but we can afford this moment.”
- Features: Grass patch to touch. Disposable cameras. No phones allowed.
Digital Camera Dump Station
- Plug in a 2000s digital camera (or pick a prop one), take 40 pics, print out ALL OF THEM on low-res paper
- No curation allowed. “Every moment mattered.”
Man Up: A ‘Real’
Campaign for Male Birth Control Awareness
Birth control isn’t gendered.
But the responsibility is.
Sleek. Effective. Side-effect free.*
(*Just kidding. It’s fake. Like the idea that men carry equal responsibility)
Why Man Up?
- Because she’s been on the pill since 17.
- Because it’s 2025, and you still don’t have to do anything.
Man Up™ was designed to change that.
Daily pill. No mood swings. No hormonal chaos.
No reason to say no…
Except it doesn’t exist. Because they never really tried.
Deliverables
- Company IG page with record scratch moment and slow reveal
- OOH ads: “Take control. Because she’s done enough.”
- Pharma-grade packaging: Real pills. For an unreal product.
- QR code: Microsite → Male birth control facts + real orgs to fund
Circle, an App That Forces You to Spend Time with Friends
Circle™ exists to fight the loneliness
we never scheduled.
We make time for work, workouts, doomscrolling — but somehow, not each other. Circle flips that. It helps you lock in time with your people, before life, traffic, or burnout get in the way.You don’t need another productivity app.
You need a reason to relax — with people who get you.
✨ Insight:
We are living through a loneliness epidemic — not because people are bad at friendships, but because the systems we live in have made connection nearly impossible.
How It Works
- Pick your people.
You know — the ones who make life worth logging off for. - Plan a hang.
Coffee? Walk? Returning online orders? Doesn’t matter. Lock it in.
- Keep the date.
Circle holds it down — no maybes, no “let’s reschedule.”
- Show up.
Miss it? That’s $5 to charity. (Better than bailing. Worse than missing them.)