Not everything makes it past the pitch. Below are ideas that didn’t survive, but I still think about them. Some are dumb. Some are brilliant. Some are dumb and brilliant.
RIP to the darlings.


Mom App: Errands App That Contacts
Your Mom



If you don’t finish your to-do list, 

this app alerts your mom.


Working name: Mom App
Status: My mom loved this (no one else did)

Concept

  •  Mom App™ connects your to-do list to your real mom
  • Miss a deadline? We text her. Simple, brutal & highly effective

Why Mom?

  • You respect her. You fear her. You cannot ghost her.
  • Other apps charge late fees, this one charges long voicemails and passive-aggressive texts.


Download Mom App™

Because she’s already disappointed, now she’s informed.



DA RULES: Freelancer Rules, read by Ja Rule



Crowdsourced freelance survival tips, delivered in the
 voice of Ja Rule and in the design style of Fairly 
Odd Parents


Rule #1: Always get a deposit.
Rule #2: It’s not “ASAP” if it’s unpaid.

Pending Ja Rule.

Complicated by prior legal questions regarding his Fyre Fest co-founder.



MADELEINE GOULD |  ACD & SR AD

Ex-theater kid
Future blue zoner
Professional optimist

Maddy builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, in The Sims.

When she's off the clock, she's usually snowboarding or being thoroughly managed by her beloved puppy, Zero. ♡

AWARDS

AGENCIES

  • Mother
  • Hook
  • VCCP
  • Laundry Service
  • Vayner Media
  • The Many
  • Duncan Channon
  • JWT
  • Juxtapose Studio

INFO

HIGHLIGHTS