Not everything makes it past the pitch. Below are ideas that didn’t survive, but I still think about them in the shower. Some are dumb. Some are brilliant. Some are dumb and brilliant.
RIP to the darlings.

Mom App: Errands App That Contacts Your Mom

If you don’t finish your to-do list,
this app alerts your mom.

Working name: Mom App.
Status: My mom loved this. No one else did

Concept

Mom App™ connects your to-do list to your real mom.
Miss a deadline? We text her. Simple. Brutal. Highly effective.

Why Mom?

You respect her. You fear her. You cannot ghost her.
Other apps charge late fees.
This one charges long voicemails and passive-aggressive texts.

Download Mom App™.
Because she’s already disappointed, now she’s informed.

DA RULES: Freelancer Rules, read by Ja Rule

Crowdsourced freelance survival tips, delivered in the voice of Ja Rule and in the design style of Fairly Odd Parents

Rule #1: Always get a deposit.
Rule #2: It’s not “ASAP” if it’s unpaid.

Pending Ja Rule.

Complicated by prior legal questions regarding his Fyre Fest co-founder.

MADELEINE GOULD | AD

Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy, Zero. ♡