AIRBNB

Icons Campaign

Airbnb launched Icons to give fans access to worlds they’d previously only ever dreamt about. Art direction & social concept for Prince’s Purple Rain + Feid’s tour experience. 

All copyright belongs to Airbnb

Press


Billboard: Purple Rain House   Airbnb Summer Release
Billboard: Feid                                Adweek

Launch



Airbnb Listing


Format: Digital/Web



   
   Tiktok

Social Rollout

Scripts, storyboards, concepts, music + clips approval

Role:

Led the creative vision for a social campaign designed to captivate die-hard Prince fans, leveraging the cultural impact of Purple Rain and Prince’s legendary legacy. Collaborated closely with the estate to ensure authenticity, transforming fan engagement into a deeply personal and celebratory experience. Strategized and executed content that built anticipation and excitement, driving buzz across platforms and making this tribute feel truly legendary.

Press


Feid

Press


MADELEINE GOULD | AD


Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns—and occasionally entire dream homes in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy,  Zero. ♡

AWARDS


🥇CLIO Cannabis 2022 Gold
🥈AdAge’s Small Agency of the Year 2018 Silver
The hires leading up to it
🥉CLIO Cannabis 2022 Bronze

AGENCIES


Laundry Service
Vayner Media
VCCP
J. Walter Thompson
The Many
Hook

INFO


→ Email
→ Linkedin
→ Resume
→ Instagram

SELECTED WORKS


CANN
Live Nation
Airbnb Icons Campaign
Adidas
Amazon Music
Amazon Thursday Night Football


Banana Republic
Live Events/Tours
Spotify
University of Oregon Athletics
YouTube TV
Dead Darlings