AIRBNB ICONS CAMPAIGN · 2024

Airbnb Icons

Client

Airbnb

Role

Art Direction, Social Concept

Format

Digital, Social, Web

Airbnb Icons gave fans access to worlds they’d previously only dreamt about.

Art direction and social concept for two of the eleven activations: Prince’s Purple Rain house in Minneapolis and Feid’s tour bus experience.

Scripts, storyboards, concepts, music and clips approval across both campaigns.

All copyright belongs to the fine folks at Airbnb.

Press

Billboard — Purple Rain House Billboard — Feid Tour Bus Adweek — Airbnb Icons Summer Release

Recognition

4× Bronze Cannes Lion One Show Silver Pencil ×2 Silver CLIO REGGIE Gold SABRE Diamond Billboard Adweek

PRINCE'S PURPLE RAIN HOUSE — MINNEAPOLIS, MN

AIRBNB.COM HOMEPAGE SCREENSHOT — ICONS LAUNCH

CAMPAIGN LAUNCH VIDEO

LISTING — PURPLE RAIN HOUSE

SOCIAL ROLLOUT — SCRIPTS, STORYBOARDS, CONCEPTS, MUSIC + CLIPS APPROVAL

“Prince ‘Purple Rain’ House Rental Reservations on Airbnb Start This Week”

— Billboard

FEID'S TOUR BUS EXPERIENCE — PHILADELPHIA, PA

Go on tour with Feid.

LISTING

SOCIAL CONTENT

“Airbnb Unveils 11 Immersive Spaces: From Feid’s Tour Bus to Prince’s Purple Rain House”

— Billboard

MADELEINE GOULD | SR AD

Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy, Zero. ♡

AWARDS

🥉4x Bronze Cannes Lions
🥈2xThe ONE Show- Silver Pencil
🥈Silver CLIO- Creative Effectiveness Winner 2025
🥇CLIO Cannabis 2022 Gold
🥈AdAge’s Small Agency of the Year 2018 Silver

The hires leading up to it
🥉CLIO Cannabis 2022 Bronze

AGENCIES

Mother
Hook
VCCP
Laundry Service
Vayner Media
The Many
Duncan Channon

JWT
Juxtapose Studio

INFO

→ Email
→ Linkedin
→ Resume
→ Instagram

HIGHLIGHTS

Whiskas
CANN
Live Nation
Airbnb Icons
Adidas
Amazon Music
Amazon TNF
Banana Republic

United State of Neglect
Flamin Hot Funyuns
Live Events/Tours
Spotify
University of Oregon Athletics
YouTube TV
Dead Darlings