Easter Eggs



YouTube TV

As a playful bonus, we introduced hidden gems within the YouTube TV timeline scrollbar: small, show-specific illustrations for the play, forward, and rewind markers. As Senior Art Director, I directed the design team in selecting and crafting these elements to enhance the live viewing experience. From a bright red apple for Real Housewives of New York to other clever nods, each icon subtly tied into the show’s identity, making even scrubbing through content feel intentional and engaging.
This feature extended
across 40+ live events,bringing an extra layer of delight to audiences as they navigated their favorite shows.


Backwards  
Play
Forwards

Living Room Preview

Latin Grammys

Format: Digital

Real Housewives of New York City

Format: Digital

Hocus Pocus

Format: Digital


EOY Wrap Up



Client

Youtube TV/Google

Role

Sr. Art Director
Agency

Hook
Format

Digital


MADELEINE GOULD | ACD AD


Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally entire dream homes in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy,  Zero. ♡

AWARDS


🥉4x Bronze Cannes Lions
🥈2xThe ONE Show- Silver Pencil
🥈Silver CLIO- Creative Effectiveness Winner 2025
🥇CLIO Cannabis 2022 Gold
🥈AdAge’s Small Agency of the Year 2018 Silver
The hires leading up to it
🥉CLIO Cannabis 2022 Bronze

AGENCIES


Mother
Hook
VCCP
Laundry Service
Vayner Media
The Many
Duncan Channon

JWT
Juxtapose Studio

INFO


→ Email
→ Linkedin
→ Resume
→ Instagram

SELECTED WORKS


CANN
Live Nation
Airbnb Icons Campaign
Adidas
Amazon Music
Amazon Thursday Night Football
Banana Republic
Live Events/Tours
Spotify
University of Oregon Athletics
YouTube TV
Dead Darlings