SLATE AUTO

Campaign

Slate is a new EV built to be endlessly customizable. Customers can swap styles, features, and even body types without the traditional cost or hassle.

Insight: When your wants get hyper-specific, finding the right car starts to feel more like a wish.

Idea: In a world where people pray, manifest, and plead with algorithms to get what they want, Slate makes the perfect car feel less like a wish and more like a click away.

Praying to Chat

With the rise of Chat GPT, users are using it as therapy, some going into full psychosis. Another reason to hire real creatives and not bots- do you want to become part of the matrix?

The Perfect Car Doesnt Exi-

With the rise of Tiktok, manifestation rituals have been on the rise. Moon water, charging crystals, writing things down 8 times before bed by candle light...surely there must be an easier way?

Client

Spec

Role

Art Director

Agency

Spec Work for AdHouse Summer 2025

Format

OOH

MADELEINE GOULD | ACD AD

Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally entire dream homes in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy, Zero. ♡

AWARDS

🥉4x Bronze Cannes Lions
🥈2xThe ONE Show- Silver Pencil
🥈Silver CLIO- Creative Effectiveness Winner 2025
🥇CLIO Cannabis 2022 Gold
🥈AdAge’s Small Agency of the Year 2018 Silver

The hires leading up to it
🥉CLIO Cannabis 2022 Bronze

AGENCIES

Mother
Hook
VCCP
Laundry Service
Vayner Media
The Many
Duncan Channon

JWT
Juxtapose Studio

INFO

→ Email
→ Linkedin
→ Resume
→ Instagram

SELECTED WORKS

CANN
Live Nation
Airbnb Icons Campaign
Adidas
Amazon Music
Amazon Thursday Night Football

Banana Republic
Live Events/Tours
Spotify
University of Oregon Athletics
YouTube TV
Dead Darlings