SLATE AUTO

Campaign

Slate is a new EV built to be endlessly customizable. Customers can swap styles, features, and even body types without the traditional cost or hassle.

Insight: When your wants get hyper-specific, finding the right car starts to feel more like a wish.

Idea: In a world where people pray, manifest, and plead with algorithms to get what they want, Slate makes the perfect car feel less like a wish and more like a click away.

Praying to Chat

With the rise of Chat GPT, users are using it as therapy, some going into full psychosis. Another reason to hire real creatives and not bots- do you want to become part of the matrix?

The Perfect Car Doesnt Exi-

With the rise of Tiktok, manifestation rituals have been on the rise. Moon water, charging crystals, writing things down 8 times before bed by candle light...surely there must be an easier way?

Client

Spec

Role

Art Director

Agency

Spec Work for AdHouse Summer 2025

Format

OOH

MADELEINE GOULD | ACD & SR AD

Ex-theater kid
Future blue zoner
Professional optimist

Maddy builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, in The Sims.

When she's off the clock, she's usually snowboarding or being thoroughly managed by her beloved puppy, Zero. ♡

AWARDS

AGENCIES

Mother
Hook
VCCP
Laundry Service
Vayner Media
The Many
Duncan Channon
JWT
Juxtapose Studio