THE WEEKND
Live NationI was tasked with announcing The Weeknd's global tour through a video teaser that captures his signature aesthetic. His style blends dark, moody atmospheres with glamour, decadence, and introspection. To achieve this, I infused the teaser with dark themes and punctuated by 'flashing lights,' perfectly reflecting The Weeknd's unique artistic identity.
The Weeknd Global Tour Announcement
Format: Digital
Tour announcement for The Weeknd's Global tour. I was efirst brought on for type treatment and then ultimately animated those title cards on the announcement.
Process and video shown below.
Completed Video
Client
Live Nation
Role
Sr. Graphic Designer
Company
Live Nation
Format
Social, Digital