RIDER REVEAL

Live Nation

To ensure consistency in the new content bank, we seamlessly aligned it with the existing Artist 4-part package, maintaining uniformity in opening titles, GFX elements, and overall aesthetic. Guided by input from the Creative Director, my art direction aimed to provide an exclusive inside look.

We developed an artist-led 4-part package, with a key component being "Rider Insider," a video series featuring artists seated backstage with items from their rider. In this series, artists discuss the significance of these items and answer questions about them, offering fans a unique and personal glimpse behind the scenes.

Rider Reveal Video with Young The Giant

Format: Social/Digital

Rider Reveal
Title Pages

Client

Live Nation

Role

Title & GFX Designer

Company

Live Nation

Format

Social, Digital

MADELEINE GOULD | ACD AD

Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally entire dream homes in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy, Zero. ♡