Flamin’ Hot Funyuns
Student Work
Award 2
Truths
Zest is the flavor of being yourself, it's noticeable and makes you stand out.
The mark of the beast is a popular horror trope, and being marked by an entity is present in a lot of media, like Nosferatu, Dracula,
The Wolfman, etc.
Insight
Flamin’ Hot Funyuns has it, and you could too.
Idea
You can see who's got it and who doesn’t have what it takes.
OOH
SOCIAL
Platform: Tiktok
Mark Of the Zesty: This Reading is For You
Partner with tarot readers on Tiktok. They pull cards and dramatically reveal: "You bear the mark... the crimson stain of the chosen ones"
We will use descriptors of what makes a person “spicy”
(Bold, unfiltered, not bland, Memorable, Risk Takers/The ones who make history and lead real change, Intense, Make boring situations interesting/ Makes the party fun, Unpredictable, Interesting)
We will use descriptors of what makes a person “spicy”
(Bold, unfiltered, not bland, Memorable, Risk Takers/The ones who make history and lead real change, Intense, Make boring situations interesting/ Makes the party fun, Unpredictable, Interesting)
Card interpretations: The Fool (bold risk-taker),
The Magician (makes magic happen),
The Tower (disrupts the status quo)
End each reading: "If you see red on their fingertips, you know they're marked by the zesty"
Twist: Some readings tell people they're "bland" (Tower reversed, etc.) which creates engagement as people want to prove they have “the mark”
The Magician (makes magic happen),
The Tower (disrupts the status quo)
End each reading: "If you see red on their fingertips, you know they're marked by the zesty"
Twist: Some readings tell people they're "bland" (Tower reversed, etc.) which creates engagement as people want to prove they have “the mark”
SOCIAL AR FILTER
Platform: Tiktok/IG/Snapchat
HOW IT WORKS:
Users take a selfie. The mark doesn't appear on them directly, it only reveals itself in reflective surfaces (mirror selfies, phone screens, windows).
Red smoke surrounds their reflection. Their fingers stain crimson with Flamin' Hot dust.
THE HORROR: you can't see it on yourself, only when you look at your reflection. The mark has chosen you, whether you're ready or not.
(Drop in image)
Some Marks You Regret
Free/subsidized tattoo removal for regrettable tattoos (specifically ones people got trying to fit in, be part of a trend, or impress someone else. Ex-names, tribal bands from the 2000s, matching friend tattoos from people they don't talk to anymore.) Funyuns demographic tends to skew young and rebellious, the exact people who are the most likely to fall victim to a bad tattoo/friday the 13th special.
Best stories get free removal sessions.