CANN PRIDE

2022 CANN Pride Campaign

CANN, a proudly queer-owned cannabis brand, wanted more than a Pride campaign, they wanted a cultural moment. We needed an idea with range, something that could flex across channels, drive conversation, and speak directly to our core audience.

Here’s what we knew: gay men are twice as likely to sip CANN and exponentially more likely to share a campy, over-the-top music video. So we made one that hit harder than a Hi-Boy.

Partnering with London Alley (the team behind Grammy-winning videos for the world’s biggest artists), we set out to make the gayest music video ever starring queer icons and RuPaul’s Drag Race Season 14 finalists, all filmed on the legendary Britney Spears “Joy of Pepsi” rooftop.

The result? A 360° rollout that turned a beverage into a spectacle: loud, proud, and impossible to scroll past.

Recognition & Awards

AD Week

Thrillist

Clio Cannabis 2022 Gold

‘Taste So Good’ Music Video

Production team for Star-studded "Taste So Good" music video featuring the cult brand's launch of lite drinks for pride.

Cultural Reference- Britney Spears: The Joy of Pepsi, 2003

Pride Campaign
Email Blasts

Created specific to each states cannabis legality.

Pride Campaign
Billboards

Valentines

Format: Social

For the most romantic day of the year, we created shareable valentines to celebrate all kinds of love. As an unconventional brand, CANN embraces love in every form—whether it’s traditional, asexual, throuples, friends with benefits, or open relationships!

Client

CANN

Role

AD/Designer

Agency

London Alley

Format

Social, Digital, OOH, Email

Recognition & Awards

AD Week

Thrillist

Clio Cannabis 2022 Gold

MADELEINE GOULD | ACD AD

Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally entire dream homes in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy, Zero. ♡