2022 CANN PRIDE CAMPAIGN
CANN Pride
CANN wanted more than a Pride campaign, they wanted a cultural moment. Gay men are twice as likely to sip CANN and exponentially more likely to share a campy, over-the-top music video.
So we partnered with London Alley to make the gayest music video ever, starring RuPaul’s Drag Race Season 14 finalists and queer icons, filmed on the Britney Spears “Joy of Pepsi” rooftop. A 360° rollout: loud, proud, impossible to scroll past.
Recognition
Music Video — ‘Taste So Good’ (Official) · Weedmaps x CANN
Art Director: Maddy Gould — as seen in end credits
Cultural Reference
Reference
Britney Spears: The Joy of Pepsi, 2003
Shot on Location
The original “Joy of Pepsi” rooftop, Los Angeles
Pride Campaign Billboards
Pride Campaign Email Blasts
Valentines — Social
Shareable valentines celebrating every kind of love: traditional, asexual, throuples, friends with benefits, open relationships. CANN as a brand that doesn’t ask you to explain yourself.