Blue Rhuberry

CANN New Product Launch

CANN had a new flavor to launch and a secret weapon: celebrity investor Adam DeVine. Known for his unhinged humor on Workaholics, Adam gave us the perfect excuse to lean into the ridiculous and launch with laughs.

We dropped a series of offbeat, irreverent teaser videos on April Fools’ Day, leaving people to wonder: Is this real? Is this a prank? Is Adam OK?
The confusion worked, curiosity spiked, and buzz followed.

What started as a joke turned into a 360° rollout spanning social, digital, and retail while also giving CANN a launch that felt anything but expected.

Recognition & Awards

Clio Cannabis 2022 Bronze

CANN x Adam DeVine Ad Spots

Pre-Launch Meta Ads

Format: Social

Post-Launch Meta Ads
Format: Social

Instagram Paid Ads
Format: Social

Billboards OOO

Format: Print

Wild Postings

Format: Print

Product Shoot

Client

CANN

Role
AD/Designer,
Logo Designer
(CANN We Be Friends)

Agency

London Alley

Format

Social, Digital, Print

Recognition & Awards

Clio Cannabis 2022 Bronze

MADELEINE GOULD | ACD AD

Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally entire dream homes in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy, Zero. ♡

AWARDS

🥉4x Bronze Cannes Lions
🥈2xThe ONE Show- Silver Pencil
🥈Silver CLIO- Creative Effectiveness Winner 2025
🥇CLIO Cannabis 2022 Gold
🥈AdAge’s Small Agency of the Year 2018 Silver

The hires leading up to it
🥉CLIO Cannabis 2022 Bronze

AGENCIES

Mother
Hook
VCCP
Laundry Service
Vayner Media
The Many
Duncan Channon

JWT
Juxtapose Studio

INFO

→ Email
→ Linkedin
→ Resume
→ Instagram

SELECTED WORKS

CANN
Live Nation
Airbnb Icons Campaign
Adidas
Amazon Music
Amazon Thursday Night Football

Banana Republic
Live Events/Tours
Spotify
University of Oregon Athletics
YouTube TV
Dead Darlings