Bespoke
Slate Templates

Amazon Thursday Night Football
Setting the stage for the chaos to come.

The Slate was our weekly drumbeata templated series announcing each Thursday Night Football matchup. I led art direction across the season, with each graphic tailored to reflect the hometowns of the teams playing that week. These designs served as the foundation for everything that followed: pregame hype, postgame scores, and real-time content layered right on top. Clean, fast, and always rooted in the culture of the matchup.



Slate Templates
Format: Social, IG Stories

TNF evergreen backgrounds and boarders for in-game content.




LA Rams
Format: Social for IG stories + Posts

New Orleans Saints
Format: Social for IG stories + Posts





New Orleans Saints
Format: Social for IG stories + Posts
Client


Amazon Thursday Night Football


Role


AD/Designer
Agency


Two Circles

Format


Social


MADELEINE GOULD | ACD AD


Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally entire dream homes in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy,  Zero.

AWARDS


🥉4x Bronze Cannes Lions
🥈2xThe ONE Show- Silver Pencil
🥈Silver CLIO- Creative Effectiveness Winner 2025
🥇CLIO Cannabis 2022 Gold
🥈AdAge’s Small Agency of the Year 2018 Silver
The hires leading up to it
🥉CLIO Cannabis 2022 Bronze

AGENCIES


Mother
Hook
VCCP
Laundry Service
Vayner Media
The Many
Duncan Channon


JWT
Juxtapose Studio



INFO


→ Email
→ Linkedin
→ Resume
→ Instagram

SELECTED WORKS


CANN
Live Nation
Airbnb Icons Campaign
Adidas
Amazon Music
Amazon Thursday Night Football

Banana Republic

Live Events/Tours
Spotify
University of Oregon Athletics
YouTube TV
Dead Darlings