Hype
Graphics

Amazon Thursday Night Football

Built to stir the pot.

Before the whistle and after the dust settles, our graphic series of hype imagery sets the tone and keeps the momentum going. From bold pregame matchups to celebratory final scores, I art directed these high-energy visuals to stop the scroll and spark conversation.
Designed for speed, built for impact, and always ready to be reposted by someone’s uncle.

Hype Graphics
Format: Social

Process

Final

My personal favorite: Sam Howell reading up on how to tame a bear in the Library of Congress as hype for the Commanders Vs Bears game.

Hype Graphics
Format: Social

Client

Amazon Thursday Night Football

Role

AD/Designer

Agency

Two Circles

Format

Social, Digital, Print

MADELEINE GOULD | ACD AD

Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally entire dream homes in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy, Zero. ♡

AWARDS

🥉4x Bronze Cannes Lions
🥈2xThe ONE Show- Silver Pencil
🥈Silver CLIO- Creative Effectiveness Winner 2025
🥇CLIO Cannabis 2022 Gold
🥈AdAge’s Small Agency of the Year 2018 Silver

The hires leading up to it
🥉CLIO Cannabis 2022 Bronze

AGENCIES

Mother
Hook
VCCP
Laundry Service
Vayner Media
The Many
Duncan Channon

JWT
Juxtapose Studio

INFO

→ Email
→ Linkedin
→ Resume
→ Instagram

SELECTED WORKS

CANN
Live Nation
Airbnb Icons Campaign
Adidas
Amazon Music
Amazon Thursday Night Football

Banana Republic
Live Events/Tours
Spotify
University of Oregon Athletics
YouTube TV
Dead Darlings