YouTube TV / Product Detail / Digital

Easter Eggs

Client

YouTube TV / Google

Role

Sr. Art Director

Format

Digital

Agency

Hook

02 System

Backwards

Backwards ‹

Play

Play ›

Forwards

Forwards ›

Preview

Living Room Preview
02 System

Backwards

Backwards

Play

Play

Forwards

Forwards

Preview

Living Room Preview
03 Case

Latin Grammys

Format: Digital

04 Case

Real Housewives of New York City

Format: Digital

05 Case

Hocus Pocus

Format: Digital

06 Proof

EOY Wrap Up

            A social recap moment showing how even small interaction details could become memorable enough to celebrate publicly.          

07 Details

Client

YouTube TV / Google

Role

Sr. Art Director

Agency

Hook

Format

Digital

MADELEINE GOULD |  SR AD


Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy,  Zero. ♡

AWARDS


🥉4x Bronze Cannes Lions
🥈2xThe ONE Show- Silver Pencil
🥈Silver CLIO- Creative Effectiveness Winner 2025
🥇CLIO Cannabis 2022 Gold
🥈AdAge’s Small Agency of the Year 2018 Silver
The hires leading up to it
🥉CLIO Cannabis 2022 Bronze

AGENCIES


Mother
Hook
VCCP
Laundry Service
Vayner Media
The Many
Duncan Channon

JWT
Juxtapose Studio

INFO


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HIGHLIGHTS

Whiskas
CANN
Live Nation
Airbnb Icons
Adidas
Amazon Music
Amazon TNF
Banana Republic
United State of Neglect
Flamin Hot Funyuns
Live Events/Tours
Spotify
University of Oregon Athletics
YouTube TV
Dead Darlings