Whiskas / Young Ones
For Living Legends
An integrated campaign built around a simple premise: Whiskas doesn’t kill cats. It keeps them around so long they become family heirlooms.
An online rumor sparked that Whiskas cat food is killing cats, despite studies showing Whiskas cats live 18–20 years on average.
Cats are mythical by nature. They get nine lives, always land on their feet, and were once worshipped in ancient Egypt.
Whiskas makes cats immortal — and live so long it almost becomes a problem.
Things, seasons, even people change.
But the family cat stays fixed — an immortal anchor moving through time.
Credits
Grandma: Amy Chillag
Lawyer: Wolf Williams
Beth/Amanda/Kid 1: Chloe Me Li Bundt
Kid 2: Maddy Gould
Kid 3/End VO: Kelly Payne
Prized Possession
Grandma’s Gold
Walter’s In The Will
Format: Limited Edition Product Launch
You leave the apartment to your cat and we’ll make sure
they have a feeder the size of your bedroom, because you
won’t be needing it after all.
The Heirloom Feeder
A limited-edition, oversized Whiskas-branded automatic feeder built to last as long as the cat does.