Funyuns / Flamin’ Hot / Integrated Campaign

Mark of the Zesty

Flamin’ Hot Funyuns leave a mark. We turned that signature red dust into a playful badge of belonging for the people bold enough to choose the weird option.      

Client

Funyuns

Role

Sr. Art Director

Location

Los Angeles, CA

Format

OOH, Social, Stunt

Functions

Concept
Graphic Design
Copy

01 Campaign

Integrated Campaign

A campaign system that reframed Flamin’ Hot dust as a cultish symbol of identity: weird, graphic, and impossible to ignore.          

02 Social

Social Video Concept

            TikTok executions that bring the platform to life through movement, ritual, and the unmistakable visual language of being marked.          

03 Stunt

Format

Live / Experiential

Activation

A stunt that extended the campaign’s world into real life, turning the mark itself into a sharable public spectacle.          

MADELEINE GOULD |  SR AD

Ex-theater kid/Future blue zoner/Professional optimist

Maddy is an Art Director who builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, 
in The Sims.

When she's off the clock, she's usually snowboarding or being thoroughly managed by her beloved puppy, Zero. ♡

AWARDS

AGENCIES

  • Mother
  • Hook
  • VCCP
  • Laundry Service
  • Vayner Media
  • The Many
  • Duncan Channon
  • JWT
  • Juxtapose Studio

INFO

HIGHLIGHTS