Funyuns / Flamin’ Hot / Integrated Campaign

Mark of the Zesty

Flamin’ Hot Funyuns leave a mark. We turned that signature red dust into a playful badge of belonging for the people bold enough to choose the weird option.

Client

Funyuns

Role

Sr. Art Director

Location

Los Angeles, CA

Format

OOH, Social, Stunt

Functions

Concept
Graphic Design
Copy

01 Campaign

Integrated Campaign

A campaign system that reframed Flamin’ Hot dust as a cultish symbol of identity: weird, graphic, and impossible to ignore.

02 Social

Social Video Concept

TikTok executions that bring the platform to life through movement, ritual, and the unmistakable visual language of being marked.

03 Stunt

Format

Live / Experiential

Activation

A stunt that extended the campaign’s world into real life, turning the mark itself into a sharable public spectacle.

MADELEINE GOULD | SR AD

Maddy is an Art Director with expertise in concept development and design execution. She builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, in The Sims.

When she isn’t pushing pixels she can be found snowboarding and raising her beloved puppy, Zero. ♡

AWARDS

🥉4x Bronze Cannes Lions
🥈2xThe ONE Show- Silver Pencil
🥈Silver CLIO- Creative Effectiveness Winner 2025
🥇CLIO Cannabis 2022 Gold
🥈AdAge’s Small Agency of the Year 2018 Silver

The hires leading up to it
🥉CLIO Cannabis 2022 Bronze

AGENCIES

Mother
Hook
VCCP
Laundry Service
Vayner Media
The Many
Duncan Channon

JWT
Juxtapose Studio

INFO

→ Email
→ Linkedin
→ Resume
→ Instagram

HIGHLIGHTS

Whiskas
CANN
Live Nation
Airbnb Icons
Adidas
Amazon Music
Amazon TNF
Banana Republic

United State of Neglect
Flamin Hot Funyuns
Live Events/Tours
Spotify
University of Oregon Athletics
YouTube TV
Dead Darlings