Amazon Music

Social Content

      To expand Amazon Music's presence across social channels beyond its initial country-focused fan base, we established two Instagram accounts. "Rotation" caters exclusively to Rap/Hip Hop fans, emphasizing video content and using design templates to efficiently showcase the platform's diverse artists. This approach boosted engagement and broadened Amazon Music's reach by over 100%. Design, light motion and concept for evergreen content.    
Overview
Holiday Quiz

Content that engages fans by featuring a series of questions that lead participants to discover new music based on their preferences and holiday mood.

Rotation Artist Spotlight

We partner with up and coming artists for these short episodic interview series.

Artist Liner Revision

Spearheaded the Artist Liner series by enhancing the entire interview with dynamic animations and an interactive timer, significantly boosting audience engagement.

Before

After

Animated Social Assets

Format: Social — New Music template utilizing brand supplementary colors, paired with one of our holiday evergreen assets.

Client Amazon Music
Role Graphic Designer
Agency Laundry Service
Format Social, Digital

MADELEINE GOULD |  SR AD

Ex-theater kid/Future blue zoner/Professional optimist

Maddy is an Art Director who builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, 
in The Sims.

When she's off the clock, she's usually snowboarding or being thoroughly managed by her beloved puppy, Zero. ♡

AWARDS

AGENCIES

  • Mother
  • Hook
  • VCCP
  • Laundry Service
  • Vayner Media
  • The Many
  • Duncan Channon
  • JWT
  • Juxtapose Studio

INFO

HIGHLIGHTS