AIRBNB

Icons Campaign

Airbnb launched Icons to give fans access to worlds they’d previously only ever dreamt about. Art direction & social concept for Prince’s Purple Rain + Feid’s tour experience. 

All copyright belongs to the fine folks at Airbnb

Press


Billboard: Purple Rain House   Airbnb Summer Release
Billboard: Feid                             Adweek
AWARDSBronze Cannes Lion - Brand Experience & Activation Winner 2025
Bronze Cannes Lion - Large Scale Media Winner 2025
Bronze Cannes Lion- Use of Digital Platforms Winner 2025
Bronze Cannes Lion- PR Sponsorship & Brand Partnerships Winner 2025
North American SABRE, Diamond SABRE Award for Superior Achievement in Brand-Building
Silver CLIO- Creative Effectiveness Winner 2025
The One Show- Creative Effectiveness- Tourism/Travel/ Transportation- Silver Pencil
The One Show- Integrated/ Omnichannel- Customer Experience- Silver Pencil
REGGIE Awards, Silver, Experiential Marketing
REGGIE Awards, Silver, Entertainment Marketing
REGGIE Awards, Gold, New Product + Service Launch

Launch



Airbnb Listing


Format: Digital/Web



   
   Tiktok

Social Rollout

Scripts, storyboards, concepts, music + clips approval

Role:

Led the creative vision for a social campaign designed to captivate die-hard Prince fans, leveraging the cultural impact of Purple Rain and Prince’s legendary legacy. Collaborated closely with the estate to ensure authenticity, transforming fan engagement into a deeply personal and celebratory experience. Strategized and executed content that built anticipation and excitement, driving buzz across platforms and making this tribute feel truly legendary.

Press


Feid

Press