AIRBNB ICONS CAMPAIGN · 2024

Airbnb Icons

Client

Airbnb

Role

Art Direction, Social Concept

Format

Digital, Social, Web

Airbnb Icons gave fans access to worlds they’d previously only dreamt about.      

Art direction and social concept for two of the eleven activations: Prince’s Purple Rain house in Minneapolis and Feid’s tour bus experience.      

Scripts, storyboards, concepts, music and clips approval across both campaigns.      

All copyright belongs to the fine folks at Airbnb.      

Press

Billboard — Purple Rain House Billboard — Feid Tour Bus Adweek — Airbnb Icons Summer Release

Recognition

4× Bronze Cannes Lion One Show Silver Pencil ×2 Silver CLIO REGGIE Gold SABRE Diamond Billboard Adweek

PRINCE'S PURPLE RAIN HOUSE — MINNEAPOLIS, MN

AIRBNB.COM HOMEPAGE SCREENSHOT — ICONS LAUNCH

CAMPAIGN LAUNCH VIDEO

LISTING — PURPLE RAIN HOUSE

SOCIAL ROLLOUT — SCRIPTS, STORYBOARDS, CONCEPTS, MUSIC + CLIPS APPROVAL

Twitter / X

TikTok

Instagram

“Prince ‘Purple Rain’ House Rental Reservations on Airbnb Start This Week”

— Billboard

FEID'S TOUR BUS EXPERIENCE — PHILADELPHIA, PA

Go on tour with Feid.

LISTING

SOCIAL CONTENT

“Airbnb Unveils 11 Immersive Spaces: From Feid’s Tour Bus to Prince’s Purple Rain House”

— Billboard

MADELEINE GOULD |  ACD & SR AD

Ex-theater kid
Future blue zoner
Professional optimist

Maddy builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, in The Sims.

When she's off the clock, she's usually snowboarding or being thoroughly managed by her beloved puppy, Zero. ♡

AWARDS

AGENCIES

  • Mother
  • Hook
  • VCCP
  • Laundry Service
  • Vayner Media
  • The Many
  • Duncan Channon
  • JWT
  • Juxtapose Studio

INFO

HIGHLIGHTS